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ClickZ provides insight and analysis on the latest trends, tools and technology in digital marketing and advertising.

ClickZ ClickZ Intelligence ClickZ Learn Search Engine Watch overlay-ad-slot wallpaper header-ad-slot November 8, 2017 UK & Europe ▼ ClickZ UK & Europe ClickZ US & Canada ClickZ Asia Home Stats and Tools CPM Calculator Website Optimization ROI Calculator Webinars Events Reports Marketplace Promote your business on ClickZ About us Marketing Strategies Data-Driven Marketing Marketing Automation Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight Email B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing Analytics Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value Media Display Advertising Media Planning Media Buying Mobile Publishing Video Social Social Media Community Management Social Commerce Social Integration Social Media Smarts Search SEO Paid Search Search Marketing Ecommerce B2B ecommerce B2C ecommerce C2B ecommerce C2C ecommerce Ecommerce Trends Digital Leaders Toggle navigation Home Stats and Tools CPM Calculator Website Optimization ROI Calculator Webinars Events Reports Marketplace Promote your business on ClickZ About us Marketing Strategies Data-Driven Marketing Marketing Automation Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight Email B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing Analytics Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value Media Display Advertising Media Planning Media Buying Mobile Publishing Video Social Social Media Community Management Social Commerce Social Integration Social Media Smarts Search SEO Paid Search Search Marketing Ecommerce B2B ecommerce B2C ecommerce C2B ecommerce C2C ecommerce Ecommerce Trends Digital Leaders Can subscription box offerings help CPG brands restore loyalty? 07 Nov 17 | Author Al Roberts | CPG Digital Transformation Ecommerce | CPG brands face a loyalty crisis unlike any they’ve faced before. But the source of many of their loyalty challenges – the ... read more How financial services CMOs should approach regulation 06 Nov 17 | Author Al Roberts | Digital Transformation Finance Financial Services | Following the global financial crisis of 2008, which many blamed on rampant greed and fraud in the financial services sector, regulators around ... read more Digital Transformation in Luxury Retail 03 Nov 17 | Author Chris Camps | Digital Transformation Retail Trends | The luxury goods industry faces a unique challenge when it comes to digital disruption. For businesses in other sectors, online channels offer a way to scale their reach, sales and distribution whilst reducing the overheads tied to a physical store. But for luxury brands, who differentiate themselves through experience rather than price, the online environment is often a hindrance, not a help. What can we learn from the successes and failures of Unicorns? 02 Nov 17 | Author Clark Boyd | AI AR & VR Digital Transformation Strategy & Leadership | The term “unicorn” is commonly used to define a privately-owned company that is valued at $1 billion or more. Although named after ... read more Breaking down silos with the metrics that matter 02 Nov 17 | Author Mike O'Brien | Data & Analytics | As data grows exponentially and informs more business decisions, it’s never been more critical to break down the silos that plague most companies. Those with unified views of their customers are able to see what is and isn’t working, and glean the insights necessary to improve the customer experience. What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data 01 Nov 17 | Author Mike O'Brien | Ecommerce Paid Search Retail Search Search Marketing Stats | Over the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing space by the day. GDPR: The role of technology in data compliance 31 Oct 17 | Author Clark Boyd | Data & Analytics Marketing Technology More News | With the European Union General Data Protection Regulation (EU GDPR) due to come into full effect on 25 May 2018, the onus ... read more To Airbnb and beyond: Digital transformation in hotels & hospitality 30 Oct 17 | Author Chris Camps | Ecommerce Travel & Hospitality Trends | Travel and tourism is one of the world’s largest industries. Global international tourism is currently valued at over 1.2 trillion USD. 1.24bn people arrived at a foreign destination in 2016 – a number which has almost doubled since 2003. The industry is fast-growing and full of opportunity, with a lot of revenue on the table from holidaymakers in the US and beyond. Five ad tech upstarts to keep an eye on 27 Oct 17 | Author Al Roberts | AI Digital Advertising Media Buying | Whilst ad tech funding for start-ups is at an all-time low, here are five up-starts to keep an eye on. Customer reviews: The not-so-secret SEO tactic 26 Oct 17 | Author Mike O'Brien | Content Marketing Search | Innovative businesses are turning to customer reviews in an effort to revamp their stagnant SEO strategies. But how can reviews really help your visibility on Google, why does Google value some reviews more than others, and how can powerful reviews help your business boost website conversions? Reports Announcements The Marketer’s Big Book of Call Tracking Success Stories 01 Nov 17 Metrics that Matter 31 Oct 17 Improve search engine performance with ratings and reviews 26 Oct 17 Press releases Fospha named as one of the key players in global multichannel analytics market 27 Jan 17 AVADO chooses Fospha to maximise Customer Journey revenue 25 Nov 16 Agency marketers identify rising client expectations as greatest challenge 18 Sep 15 Read More Seeing the trees for the forest with paid social 26 Oct 17 | Author Mike O'Brien | Social & Community Social Media | Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree that nobody is around to hear. 6 ways to increase your conversion rate using behavioral data 25 Oct 17 | Author Mike O'Brien | Analyzing Customer Data Data & Analytics | SessionCam and Subway deliver practical advice on how to improve your conversion rates using behavioral data. Influencer marketing: Eight tools to identify, track and analyze your brand’s next biggest fan 25 Oct 17 | Author Tereza Litsa | Content Conversion & ROI Tools & Technology | Eight tools to create a successful influencer marketing campaign The State of Media Transformation 24 Oct 17 | Author Chris Camps | Digital Transformation Media Media & Publishing Trends | Advancements in technology have fundamentally changed the way the media industry operates. Consumers and media platforms alike have shifted online, with far-reaching consequences. So what's next for media? What the future holds for AR and VR 23 Oct 17 | Author Mike O'Brien | AR & VR | Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens. Five ways technology can help retailers connect online marketing to offline sales 20 Oct 17 | Author Chris Camps | Ecommerce & Sales Retail | With easy access to a wealth of information, consumers are using search engines, review sites and social media to assess and select products before heading in-store to complete the transaction. For retailers, creates a problem when it comes to attribution. Tools and tips for calculating the ROI of social media 20 Oct 17 | Author Clark Boyd | Conversion & ROI Data & Analytics Social & Community Social Media | Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase ... read more Dark social: Why and how should you be tracking it? 19 Oct 17 | Author Tereza Litsa | Social Social & Community Social Media Tools & Technology | As more and more content is shared over encrypted and private channels, it has become increasingly difficult for marketers to track the origins of traffic and engagement. What tools are available for marketers to track "dark social" traffic, and how should you use them? More.. UNMISSABLE DIGITAL INSIGHTS Thought leadership, best practice & handpicked news. Subscribe to join the leading global community of over 200k digital marketers. Join Visit us on: rhc-mpu-ad-slot1 Webinars Webinar: The Content Marketing Masterclass: Is your Content Converting? 17th Jan 2017 01:00pm ET Webinar: Aligning Marketing and IT: How CMOs and CIOs can work together more effectively 09th Feb 2017 01:00pm ET Webinar: Rethinking Mobile Measurement: A New Approach to Achieving Success 01st Feb 2017 01:00pm ET Webinar: Still using.com? Here's why 50% of all Fortune 500 companies are about to use ".brand" 28th Feb 2017 02:00pm ET All webinars Comments Featured VideoVictor Lee, Hasbro See more videosrhc-mpu-ad-slot2 Popular Posts What can we learn from the successes and failures of Unicorns? GDPR: The role of technology in data compliance What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data Over the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing space by the day. Breaking down silos with the metrics that matter As data grows exponentially and informs more business decisions, it’s never been more critical to break down the silos that plague most companies. Those with unified views of their customers are able to see what is and isn’t working, and glean the insights necessary to improve the customer experience. 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